Building a creative business is a balance between two sides of the same coin. On the one hand, you have to earn attention. And on the other, you need to build authority. Because anyone can generate views or go viral with a gimmick, but getting someone to open their wallet requires more than just social proof. It takes trust. If you want to move people from search to sale, you have to bridge the gap between interest and intention. Whether you're in music, merchandise, software, or sales, your...