3 things 5 years of Facebook ads have taught me Read on my website. August 20, 2026 I've spent the past five years running Facebook ads. For myself, for artists, for labels, for creators—and more. And in that time, across hundreds of millions of ad impressions, I've seen the same three patterns emerge. Most people equate running ads with budget allocation, optimization, return on ad spend, and CPM. Those things matter. But the true power of advertising—and marketing in general—lies in how you...