The internet is a testing ground for ideas. Some work, most don’t. That’s the game. But the most powerful ideas are the ones that stand the test of time, not the ones that disappear the next day. If you are anything like me (and most everyone else online), you’ve probably experienced the pain of seeing a post get a little traction only to have it die out shortly thereafter. Of course, the current state of the internet seems to be designed for this exact type of short-term visibility—Shorts,...