Building an audience is tough, but it’s just the first step. Because it’s not enough to simply earn people’s attention—you have to keep it. If your fans and followers don’t have a reason to keep coming back for more, they won’t. There are just far too many options out there with respect to music, content, and entertainment. If you want people to buy in for the long term, you have to adopt a long-term mindset. Because you aren’t just looking for a flash in the pan. You are looking for buy-in...